The De Bono Group
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A partial list of companies worldwide that have introduced Edward de Bono Thinking methods via certified training to their organizations.

3 M
ABB
Air Products
Astra Zeneca
AT&T
Avon
BlueCross/BlueShield
Bosch
Building Champions
Cadmus Research
Publications
Cinergy
Compaq
Conoco Inc.
Du Pont
Eli Lily
Edusys
Estee Lauder
Federal Express
Federal Reserve Bank of Philadelphia
Flavors of America
Guidant
Juniata College
InFocus
Intel
Hallmark
Halliburton Energy
Honeywell
J.P. Morgan
Manchestor College
Maytag Appliances
McDonalds
Merrill Lynch
Merck
Microsoft
Minnegasco
Monsanto
Motorola
Myers Squibb
National Semiconductor
New York City Police
Nippon Telephone
Northrup Grumman
Mission Systems
NTL Institute
Pacific Publications
PPG
Pfizer
Philip Morris
PHRPG: The Philadelphia Human Resource Planning Society
Pratt & Whitney
Proctor & Gamble
Prudential Insurance
Raytheon
Rockwell International
Scimed- A division of Boston Scientific
Siemens
Staples
United Technologies
U.S. Army Central Electronics Communications Command
US Marine Corps
Texas Instruments
Texas Utilities
The Defense Intelligence Agency
The Hoover Company
The New York Times
The Singapore Economic Development Board in New York
The Times of London
Young & Rubicam
Wachovia Bank
Wendy's International
Zuari Industries

When Can We Add Yours?



We help you actualize the thinking potential of your people and your company. Used by over half a million (600,000) managers worldwide, the tools based approach to thinking has a proven track record in a variety of organizational settings. Considering companies like DuPont, Hallmark Cards, and Royal Bank of Canada in North America, NTT in Asia to ABB in Europe, you will see the deep footprints of success in improved organizational and human thinking performance.

The de Bono system provides you with a common language and powerful set of tools that will help you focus on the improvement of the 'here and now' of essential work that must be done today. And we can show you how this tools-based approach can provide you with new opportunities for movement into the future.

Enabling you to solve problems with improved thinking performance, and providing you with the innovation tools needed to move into your corporate future is at the basic foundation of what we do. We provide you with the framework for your corporate thinking effort, including:

 

  1. Leadership development
  2. Team performance
  3. Culture change
  4. Change management
  5. Managing innovation

How We Actualize our Mission

(dB) NewThink™ is the banner name we give our set of thinking tools. Originally the title of Dr. de Bono's first book, it describes well our overall intent and effort, new thinking for a new millennium.

At present there are four sets of (dB) NewThink™ tools, our software for the mind, we are using with clients. The tools focus on the following thinking needs; parallel thinking, creative thinking, simplicity and attention directed thinking. Ultimately the tools aim at sharpening our thinking skills and more fully actualizing our thinking potential.

Thinking is a skill that can be taught and learned. We call it operancy. And as one becomes more proficient in the use of the tools that sharpen these skills, thinking performance improves. Our ability to think, and to think more effectively will determine the quality of the future we create.

Our mission is continuous in reaching for the highest levels of thinking performance. That reaching and thinking performance effort is reflected in the use of the (dB) NewThink™ methods and return on investment (ROI) by users, ranging from 20% a year over a three year period to 2,600% in the first twelve months. (dB) NewThink™ is your Performance Thinking Solution! (click here for ROI reports.)



Our processes are highly defined, and can be implemented through various means, including:

  • Design
  • Consultation
  • Executive coaching



(dB) NewThink™, our Corporate Framework for Thinking.
An intervention that is basic regarding your company's needs, yet profound and powerful in its organizational impact, (dB) NewThink™ is designed in the following program formats:

 

six hats Simplicity
lateral thinking Simplicity
The Course in Creativity (dB) New Think Public Programs
Direct Attention Thinking Tools (DATT) ROI (Return on Investement)
Simplicity  

   
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